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eBay Promoted Listings management

eBay Promoted Listings
managed for sales, not impressions.

Standard and Advanced campaigns, ad rates controlled against your margin, and weekly optimisation — so your ad spend brings orders instead of quietly eating your profit.

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Every project on a written contract. Order directly, or through Fiverr if you prefer.
Checked before bidding
Your margin
How campaigns are managedLive
Promoted Listings StandardAd rate tunedPer category
Promoted Listings AdvancedKeyword bidsManaged
Wasted spend reviewEvery weekOngoing
Margin checkBefore ad rateEvery change
Ad rate is taken from your margin — so every rate change is checked against it first.
Reviewed weekly
Campaign spend
2
Campaign types managed
7-day
Spend monitoring
4+
Years running ads
1
Weekly report
100%
Contract-backed
What's included

What Promoted Listings management includes

Both eBay ad products, managed against the numbers that actually matter — margin after ad fees, not impressions.

Promoted Listings Standard

Ad rates set per category and per listing, based on what the sale can actually carry.

Promoted Listings Advanced

Keyword-level campaigns with manual bids for the products where control is worth the effort.

Margin-first ad rates

Every ad rate checked against your margin before it is raised, so you are not buying loss-making sales.

Keyword & placement review

Search terms reviewed weekly, with negatives and bid changes on what spends without converting.

Campaign structure

Listings grouped so your best sellers are not subsidising items that never convert.

Seasonal planning

Ad rates and budgets planned around your category’s peaks instead of reacting after they pass.

Sales & markdown coordination

Promotions, markdown sales and coupons coordinated with ads so they do not compete with each other.

Weekly reporting

Spend, attributed sales, ad fee percentage and what changed — in plain language, every week.

Why sellers choose us

Promoted Listings is easy to switch on and easy to lose money with.

eBay suggests an ad rate and most sellers accept it across the whole store. That rate is not calculated from your margin, and on thin-margin items it can turn a profitable sale into a loss.

  • Ad rates set from your margin, not eBay’s suggested rate
  • Standard and Advanced used where each actually fits
  • Weekly search-term review, not set-and-forget
  • Direct access to the person managing your campaigns
Get a free ads review

How campaigns are optimised

1. Audit current spend & ad feesWeek 1
2. Restructure campaignsWeek 1–2
3. Rate & bid tuningWeekly
4. Seasonal planningOngoing

Timelines depend on catalogue size and how much history the account already has.

How it works

Three steps from first message to done

Free ads review

We look at your current campaigns, ad fee percentage and which listings are carrying the spend.

Restructure & set rates

Campaigns rebuilt and ad rates set against your margin, with the plan agreed in writing first.

Optimise weekly

Search terms, rates and budgets reviewed every week, with a report so you see exactly what changed.

Works well with

Related eBay services

Most clients combine two or three of these — the same listing and account data feeds all of them.

Listing Creation & eBay SEOKeyword-led titles, complete item specifics, clean descriptions and bulk uploa Pricing & Competitor AnalysisCompetitor monitoring, repricing strategy, product research and sell-through a Audits & ReportingA full audit of listings, seller health, ads, pricing and postage
Questions, answered

Promoted Listings & Ads FAQ

What is the difference between Standard and Advanced?+
Standard charges a percentage of the sale only when an ad leads to a sale. Advanced is cost-per-click with keyword-level control. Standard suits most catalogues; Advanced suits high-volume listings where control pays for itself.
What ad rate should I use?+
There is no single right answer — it depends on your margin and category competition. We calculate the maximum rate your margin can carry, then work within it.
Do ads help my organic ranking?+
Indirectly. Ads generate sales and click-through, and both feed the signals Cassini uses. But ads cannot fix a listing that does not convert.
How much budget do I need?+
Standard has no daily budget — you pay a fee only on attributed sales. Advanced needs a daily budget, and we usually start small while data builds.
Can you run ads on eBay UK and eBay US?+
Yes, with separate campaigns and rates for each site, since competition and fees differ.
What do I get each week?+
A report with spend, attributed sales, ad fee percentage, what changed in the campaigns and what is planned next.

Ads spending without selling?

Send us your campaigns and we'll show you where the ad fees are going. No cost, no obligation.

Message us on WhatsApp contact@hurairaecomsolutions.com
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