Amazon PPC Management
that lowers ACoS, not just spend.
Campaign structure, keyword harvesting, bid control and wasted-spend cleanup — managed against your real target ACoS, with a weekly report you can actually read.
What PPC management includes
A full engagement covers every ad type Amazon offers, from the first campaign build to the weekly optimisation cycle.
Account & campaign structure
Campaigns rebuilt around a clear structure — branded, generic, competitor and auto — so budgets and data stay clean.
Keyword & search term research
Relevant keywords harvested from search term reports, competitor ASINs and your own organic data.
Bid & placement optimisation
Bids adjusted against target ACoS, with placement multipliers for top of search where it pays.
Negative keyword management
Wasted spend cut every week by negating the search terms that spend without converting.
Sponsored Products, Brands & Display
All three ad types used where they fit, including video and remarketing.
Product targeting & defence
Competitor ASIN targeting to take share, plus defensive campaigns on your own listings.
Budget & dayparting control
Daily budgets managed so campaigns do not run out at midday or overspend on weak hours.
Weekly performance reporting
Spend, sales, ACoS, TACoS and what changed — in plain language, every week.
Most accounts are not short of spend. They are short of structure.
When we audit a new account, the same things come up: everything in one campaign, no negatives, bids untouched for months, and branded spend hiding the real numbers. Fixing the structure usually moves ACoS before any bid changes do.
- Managed against your target ACoS, agreed before we start
- Search term reports reviewed weekly — not monthly, not quarterly
- Branded and non-branded reported separately, so the numbers are honest
- Direct access to the specialist running your account
A client result — US home-goods brand, 90 days
Verified result from a managed account. Results vary by category, price point and competition.
Three steps from first message to done
Free PPC audit
We review campaign structure, search terms, wasted spend and your current ACoS, then show you the three biggest leaks.
Plan, target, contract
We agree a target ACoS and a rebuild plan, with price and scope in writing before anything changes.
Rebuild, then optimise weekly
Structure is fixed first, then bids, negatives and placements are tuned every week with a report each Friday.
Related Amazon services
Most clients combine two or three of these — the same keyword and account data feeds all of them.
PPC Management FAQ
How quickly will my ACoS come down?+
Do you charge a percentage of ad spend?+
What if my product is new with no data?+
Will you touch my listings too?+
Which marketplaces do you run ads in?+
What do I get every week?+
Ready to lower your ACoS?
Send us your account and we'll show you the three biggest leaks in your ad spend. No cost, no obligation.